{"id":262976,"date":"2026-06-19T07:05:17","date_gmt":"2026-06-19T07:05:17","guid":{"rendered":"https:\/\/tcpos.com\/?p=262976"},"modified":"2026-06-22T07:29:05","modified_gmt":"2026-06-22T07:29:05","slug":"personalizacion-de-camisetas-en-tiempo-real-en-el-estadio-del-borussia-dortmund","status":"publish","type":"post","link":"https:\/\/tcpos.com\/es\/casos-de-exito\/personalizacion-de-camisetas-en-tiempo-real-en-el-estadio-del-borussia-dortmund\/","title":{"rendered":"Personalizaci\u00f3n de camisetas en tiempo real en el estadio del Borussia Dortmund"},"content":{"rendered":"

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RETAIL DEPORTIVO & SELF-ORDERING<\/p>\n

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Personal. Digital. Listo para el matchday. <\/strong><\/p>\n

Borussia Dortmund, a trav\u00e9s de su filial BVB Merchandising GmbH<\/strong>, ha reinventado la experiencia de compra en el estadio con un configurador digital de camisetas \u2014 el Jersey Customiser <\/strong>desarrollado junto a Zucchetti<\/strong> \u2014 transformando un proceso manual y lento en un recorrido totalmente automatizado y escalable.<\/p>\n

Sobre la base de TCPOS<\/strong> y diez kioscos Self-Ordering<\/strong>, el nuevo flujo permite a los aficionados configurar, pagar y recoger su camiseta personalizada de forma aut\u00f3noma \u2014 tiempos de espera reducidos hasta 14 minutos y aumento de ingresos de hasta el 18 % por temporada.<\/p>\n

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BVB Merchandising GmbH<\/strong><\/h2>\n

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Retail en el estadio & merchandising deportivo<\/h4>\n

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Sector<\/strong>: Retail de art\u00edculos deportivos y merchandising
Ubicaci\u00f3n<\/strong>: Alemania<\/h4>\n
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Soluciones:<\/strong><\/h4>\n
\n

TCPOS
Kioscos Self-Ordering<\/h4>\n<\/div>\n<\/div>\n

Website<\/strong>: shop.bvb.de<\/strong><\/a><\/h4>\n

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Descarga el PDF<\/a><\/strong><\/h4>\n

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Hablemos.<\/strong><\/pee><\/div>\n

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